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Show Prize & Purse - TV Show Review: American Idol vs. The X-Factor Head-to-Head Comparison Part II
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posted on Nov 4, 2011 at 12:25PM

TV Show Review: American Idol vs. The X-Factor Head-to-Head Comparison Part II

Show Prize & Purse

By Jeremy Whitley
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H2H ROUND-4: Show Prize & Purse

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Pepsi's sponship of the X-Factor is visible on the broadcast

(Credit: Consumer Queen)

Money aside, a Pepsi sponsorship is the ulimate prize of the X-Factor

American Idol has been offering the same prize (more of less) for ten years and it has yet to diminish in value. A million dollar recording contract is golden or platinum rather, to someone who stepped in off the streets a few months earlier. The question is, will people really sing any harder for five million dollars than they do for one million dollars. That’s what Sony Records seems to believe. It looks really nice on the promos for the show that you are quintupling the prize of your competitor, but what does that really accomplish? I believe, as some others might, that the most valuable prize the X-Factor may have to offer is its Pepsi sponsorship. Pepsi has promised that the winner of the X-Factor will have a commercial during the Super Bowl in a few short months. Honestly, that’s an audience above and beyond the American Idol audience. As a superstar would you rather be in the company of Ruben Studdard and Lee DeWyze or Michael Jackson and Britney Spears? That’s the case Pepsi is pushing and I for one am buying it.


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Show Prize & Purse - TV Show Review: American Idol vs. The X-Factor Head-to-Head Comparison Part II
BETA
HEAD-2-HEAD REVIEWS
Top Reviews>>
posted on Nov 4, 2011 at 12:25PM

TV Show Review: American Idol vs. The X-Factor Head-to-Head Comparison Part II

Show Prize & Purse

By Jeremy Whitley
 

H2H ROUND-4: Show Prize & Purse

H2H USER SCORE
View Official Scorecard
Pepsi's sponship of the X-Factor is visible on the broadcast

(Credit: Consumer Queen)

Money aside, a Pepsi sponsorship is the ulimate prize of the X-Factor

American Idol has been offering the same prize (more of less) for ten years and it has yet to diminish in value. A million dollar recording contract is golden or platinum rather, to someone who stepped in off the streets a few months earlier. The question is, will people really sing any harder for five million dollars than they do for one million dollars. That’s what Sony Records seems to believe. It looks really nice on the promos for the show that you are quintupling the prize of your competitor, but what does that really accomplish? I believe, as some others might, that the most valuable prize the X-Factor may have to offer is its Pepsi sponsorship. Pepsi has promised that the winner of the X-Factor will have a commercial during the Super Bowl in a few short months. Honestly, that’s an audience above and beyond the American Idol audience. As a superstar would you rather be in the company of Ruben Studdard and Lee DeWyze or Michael Jackson and Britney Spears? That’s the case Pepsi is pushing and I for one am buying it.


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2 Comments So Far …

  1. Bignote Bignote says:
    Really good point about the prize money... A million dollars or five million dollars...it would seem to be about the same to the average viewer. It is a dreamy amount of money...but the exposure in the Pepsi ad airing in the superbowl is amazing.

  2. Todd.Brayburn Todd.Brayburn says:
    It's all about total sales. Whichever show stumbles on the acts that bring the big $$, will endure.

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